So, I’m looking at a website for plus size women’s clothing. The site is called Roman’s. The clothes are lovely, beautiful, practical… but wait a minute. Something is wrong. The models are not plus size. They are just normal, beautiful women wearing pretty clothes. That not right.
I know they aren’t really plus size because I can see their collar bones (so prominent I could hang a picture on them), their chiseled cheek bones and they don’t have back fat,(that’s the chub that pops up when your bra strap is too tight). Holy cow, I would love, love, love to look like these “plus size models” . These women don’t even have big boobs or thick arms. They are tiny.
The web site caries sizes 12 W to size 44W but the women who wear those sizes are no where to be seen. Look at this lace pj dress. Does she look plus size? Maybe in Ethiopia, but not here, in Arkansas. Women shopping on a plus size page are large but they are not blind or stupid.
Putting these gorgeous and uber thin models on a plus size page is like writing about a rabbit and showing me a picture of a camel. Both are wonderful animals but they are not the same animals. They both have four legs but that’s just about where the similarities end.
The real question is why didn’t they use bigger models? I googled plus size images and there were 5,210 image results. Hire them to wear your pretty clothes. Skinny models don’t make your clothes look any better, they just distract me and it’s goofy.
Women spend hours every year looking for clothes that fit their bodies, now it’s time for advertisers to find bodies that actually fit their clothes.